by Inge Waxin, finns tydligen på riktigt, enligt Arbetarbladet, och är dessutom rejält ”vaccinerad”, hela SEX gånger, tvärtemot vad hans namn antyder.
Om du läst marknadsföring, känner du förmodligen till, ”The Marlboro Man”.
”The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles[1] but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain.The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
The campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time. It transformed a feminine campaign, with the slogan ”Mild as May”, into one that was masculine, in a matter of months. The first models were a Navy lieutenant and Andy Armstrong, the ad agency’s art supervisor. Other early models were Robert Larking, the sales promotion director of Philip Morris; and others from the Leo Burnett ad agency, Lee Stanley and Owen Smith. A number of models who have portrayed the Marlboro Man have died of smoking-related diseases.”
En vild gissning är att telefonerna nu går varma hos både Pfizer och Moderna, för att kunna få tag på det nya affischnamnet, Inge Waxin, för att försöka få ensamrätt och teckna avtal.
Marknadsförings- och PR-avdelningarna har säkerligen också redan börjat brainstorma.
”Kan Inge Waxin vaccinera sig SEX gånger, så kan alla!”
Källor:
